

Tales from everyday Design
" I tell my own design stories here.
Authentic, imperfect, experienced.
Like it or not, this is what I do. "
INTRO
Fly
Ideas deserve to fly high
Free.
Detached.
Without falling, being them trivial or too complex.
That’s how they become great.
CHAPTER 1
Way of Life
FG Concepts is a way of life
where all the power of flying and creativity is expressed by design.
The world is our muse
and our senses are the tools we possess to catch its everyday wonder.

CHAPTER 2
Only tools
Analogue or Digital? Here, this doesn’t matter
They’re just tools constantly mixing up
in the search for knowledge.
Balance is our main goal:
the never predictable one,
that stands between expression and experience.
CHAPTER 3
Mind, Shapes, Hands
Mind conceives shapes, hands bring them to life
Manipulate to discover.
Manipulate to understand.
Virtuality is welcome here, but only if it increases the value of reality.
CHAPTER 4
Concepts to Objects
Concepts exist to become objects.
Their materialization, though, isn’t the final destination, but rather a journey made of choices, dreams and compromises, as well as a transition from hope to mindfulness, where you often question your very own beliefs.
It’s a trip that leads you to an unknown path: you just have to carry on.
COLOPHON
Once upon a time
Traces, everywhere
Lots of scattered fragments from a quest for shapes and nuances, as after the explosion of an experience.
Telling this experience by resuming its fragments is what FG Concepts aims to do.

Even if humans are aided by basic tools or advanced algorithms, humanity gives its best through storytelling.
That’s what defines us.
Yesterday. Today. Tomorrow.
"You're never really done for, as long as you've got a good story and someone to tell it to"

Alessandro Baricco